Essay on television advertising

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Essay on television advertising

The ever expanding markets for goods and their unchallenged assault through advertisements are flooding the society with information and ideas, attitudes and imagery which is difficult to control and assimilate. This is affecting the young minds to a great extent especially when entertainment is interspersed with commercial messages.

Adults may be able to develop a rational resistance to this onslaught, but children may not. The children of non-TV age did not take advertisements seriously. They heard commercials on radio, read advertisements in comic books, children's magazines and outdoor posters.

On the whole, adults as well as children cared little for advertisements. For the TV advertiser, children are a very attractive target group to be cultivated.

They become a pressure group on parents and parents often succumb to children's demands. Sometimes it takes a form of emotional blackmail.

Essay on television advertising

They are not buyers. According to Wadwalkar ," children are parasite consumers. They will grow up watching certain brands and kinds of products on television.

Long repetitive exposure causes familiarity. In mass communication, familiarity is rightly considered a prerequisite for persuasion and control, and repetition a principle of persuasion.

TV advertising for children is an investment for the future too. When they turn into buyers they are already oriented towards buying certain brands and kinds of products. Wadwalkar says, that by taking messages to children, the TV advertiser, at one stroke, has widened the decision making base in the family.

No more could adults entirely dictate the purchase of all the different kinds and brands of products. Children cannot be kept entirely out of such decision making.

This concerns not so much the quantum of planned purchase, but the occasional, repeat and impulsive purchases. Children are fascinated by TV advertisements. They react to these glamorous, fast paced visuals on TV with their exciting music and their determined sales pitch.

TV advertising has entered into daily life- of children. It colors their conversation and play as they speak to one another using slogans, jingles etc.

Almost every advertisement that appears on TV contributes to their vocabulary. Advertisements, being short are ideally suited to the concentration, span of even young children.

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TV advertisements get repeated with such regularity that children learn them. They are in this respect perfectly tied to early learning process.

Advertisements put together a series of rapidly changing exciting, visuals to highlight a product.Essay on Television Advertising - Television Advertising Television advertisement takes an important part of everyday human's life.

Everyday millions of people in America and the world watches Television and advertisements.

Essay about television advertising

Advertising by Television, Radio or Billboards We are constantly surrounded by advertising. From television commercials, radio ads, or by a billboard on the road. Television is the strongest medium of advertising, and the most expensive.

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Childhood and Consumerism The essay title that I have chosen to write about under the title of ‘making the familiar strange’ is Childhood and Consumerism. Television advertising is the best viewed and economical media ever invented.

It has a possible advertising impact matchless by any other media (Saxena, ). The advantage of television over the children which tell us what impact of TV advertisement on children buying behavior.

TV . Print and television advertising both offer an avenue to get your message to your target audience and promote your business. Each has strengths and weaknesses that determine whether the medium is.

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