Completely new test in soft drink market.
Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost. But problem with this is that it cant be preserved for long time.
In India no company has launched sugar cane juice till now in tetra pack. The methodology used in India is quite old and so many people dont go for this sector because the risk of the low shelf life. So we have decided to launch a sugar cane juice because sugar cane juice is naturally sweet, so it can be sold with a little additional processing we can make flavors also as a ginger, lime juice, mint leaves.
Fresh sugar cane juice has no preservatives, however its tendency to turn black from oxidation soon after pressing is very high, so to secure from oxidation we should pack in tetra pack packaging. The sugar cane juice has several health benefits and medicinal properties most of which remains unknown to the masses.
It has direct effect on digestive system and it contains nutrients which are healthful for life2. It strengthens the stomach, kidneys, heart, eyes, and brain and sex organs. The juice sucked from the sugarcane can prove highly valuable in case of weak teeth due to lack of proper exercise resulting from excessive use of soft foods.
It gives a form of exercise to the teeth and makes them strong. It also keeps the teeth clean and increases their life. VisionTo evolve as one of the best Producer of quality sugarcane Juice which is organically, grown extract juice scientifically and serve a totally natural and hygienic DESI refreshment in our country and continue to retain the position, by improving the quality and bringing the innovation in our product, to meet the customer changing needs.
So we can increase our profit. Mission StatementTo refresh the people of all the ages with our product. We want to be at the top in the field of juices and breweries.
Continuous growth in sales Increase the seasonal sales volume Improve the companys image Delivering the good quality and taste to the consumers at a fair priceExecutive SummaryThis report explains the marketing plan for launching a sugarcane Juice named Cane-O-Cool.
Continuous growth in sales Increase the seasonal sale¶s volume Improve the company¶s image Delivering the good quality and taste to the consumers at a fair price Executive Summary This report explains the marketing plan for launching a sugarcane Juice named ³Cane-O-Cool´. In order to make good profit in this business you have to follow profitable sugarcane juice business plan. I advise you to continue reading this article and at the end you will acquire good knowledge in this cane business. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “ SWIFT Sugarcane Juice ”. Market Description.
This product has been made by the United Private Limited. In the very beginning of the report we have explained the mission and vision of the Sugarcane juice and then we have further carried out our activities to achieve our goals and objectives.
It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution.
This report examines that this product is initially launching in Whole India domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy, company can penetrate more into the market and can attract the bulk of customers.
For this purpose we have conducted SWOT analysis of the company to see the companys strengths, weaknesses, opportunities and threats.
Then we have explained the purposes, benefits and objectives of our product. Then we have made marketing strategies for our product.
We have divided market into different segments and decided to target the male, female, youngster mature and old age people. We have also paid special attention to the packaging, color and price of the product. We have decided to initially place the product in all the markets of Mumbai and Delhi especially in the canteens of colleges and universities and retail outlets.
We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conduct a market survey in future to know the opinion of public about our product and develop our product accordingly to our customers changing needs and demands.Marketing for new juice product Sales and marketing plan for soft drinks and beverages (for Iceberg Food) Sukesh Chandra Gain.
Mallory Cravens. Fruit punch - Launching a New Product - Marketing Cotecna Inspection. Fruit Magic Marketing Plan by Team Fruitilicious fiecasivy. 10 step marketing plan. It will be introduced in the market with the help of various promotional urbanagricultureinitiative.comive Summary This report explains the marketing plan for launching a Sugarcane Juice named “Husna Sugar Juice”.5/5(1).
To launch a new product MARKETING PLAN Sugarcane Vfresh - Leader of sugarcane juice market (first mover advantage) - The available professional production line system - Government’s support capital policy for new product - Habit of tropical country people (likes drink sugarcane juice).
This is the business plan of a partnership in the name of Sugarcane juice. The plan is to process and market the high-quality sugarcane juice. First time in Bangladesh, juice will be preserved in tin pack keeping them as fresh as at time of extraction.
So we have decided to launch a sugar cane juice because sugar cane juice is. Fresh juice cannot be stored normally for more than six hours due to the presence of simple sugars through Sugar cane juice extractor, which spoils the juice quickly.
Fresh sugarcane juice obtained from mature cane is sweet and tasty. Follow this profitable sugarcane juice business plan and with less investment you can run this business smoothly. Usually this business has less labor cost and you need to spend a little amount of money for machine maintenance.
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