Research papers on consumer behaviour

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Research papers on consumer behaviour

According to dictionaries, ethics means principles, morals, beliefs, moral values and etc. Meanwhile, consumer ethic means the morals that consumer show or display in doing for purchasing, using and servicing.

This research paper had narrowing to the segmentation of consumer in Malaysia which to see how their react towards ethics in their daily life. As for the Malaysian consumer, the ethical disciplined is more in the line of Islamic perspective and their culture itself. For example, the problems of halal product, this is clearly shown that the Malaysian consumer is really aware with it which shows the good ethical conduct.

As for the other races, their ethical is shown when it comes to the problems of the product itself such as price and the quality. From the Western perspective, the ethical conduct is more on individualistic behavior that is really cross culture with the Malaysians behavior.

However, all the principle of Western and Malaysian is actually can influenced to the customer in Malaysia by having a different knowledge of studies and ethical conduct. Depending on the research, we can see the need and the behavior by having the questionnaires given to them.

As we stated in the introduction, consumer ethics is study about their behavior, moral and beliefs, it is clearly shown why we having this research paper.

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Secondly, the importance of this research paper is to give knowledge to consumer what is ethics all about and how to react to it. Even in Islamic teaching itself stressing about the use of ethics in daily life. This is because; ethics can lead a consumer to behave in a right behavior.

Thirdly, as we can see in the set of the questionnaires, we had asked about their personal details whether female or male, this is to find a differentiation of ethics between them.

Who is more ethical? According to Lewis et al. Ethics can guide our action and determine whether every decision we take is right or wrong.


In business world, however, ethical conduct is not always clear especially when organization are operating in an international environment. Researchers have pointed out that business ethics is not a special set of ethical rules that differ from ethics in general.

Business ethics is the application of the general ethical rules to business behavior Goodman et al. If a society deems dishonesty, unethical and immoral, and then anyone in business who is dishonest with employees, customers or competitors is acting unethically and immorally.

According to the ethical behavior, Ethics has been variously defined as a system of moral principles, rules of conduct recognized in respect to a particular class of human behavior, values relating to human conduct, the rightness and wrongness of certain actions, and "just" or "right" standards of behavior between parties in a situation.

Research papers on consumer behaviour

Translating the concept of ethics into a research procedure, we subscribe to the definition of ethics as the rightness and wrongness of certain actions by the parties involved. Doing the right thing may therefore be equated to behaving in an ethical manner.Essays - largest database of quality sample essays and research papers on Research Papers On Consumer Behavior.

Do long-term institutional investors contribute to financial stability? – Evidence from equity investment in Hong Kong and international markets. Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback.

the integrity of consumer scholarship. The rigour of the consumer studies discipline depends on scholars being able to address deep questions about the integrity of their work. Research paper on consumer behaviour wikipedia. Posted on October 3, by. Literature review dissertation helper a more perfect union logos ethos pathos essay dissertation needle stick injury milroy v lord essay writing ejercicios resueltos de complejos quimica analytical essay.

This review of consumer EV adoption studies provides theoretical and empirical insights for research, policy and practice.

Research papers on consumer behaviour

• Drivers for EV adoption include pro-environmental attitudes, symbolic meanings, identity, innovativeness and emotions.

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