Long-range Strategic Planning At SugarBun, we provide market research and input on new products development and testing.
We strive to continuously improve on customer communications, product quality and customer service. We also continuously offer products which suit the taste of specific customer segments.
Advertising At SugarBun, we strive to deliver cost effective ways to generate brand awareness. Some of the media we used in the past include TV, Radio and Print Advertising, leaflets, and painted buses.
For the store itself, effective communication is achieved through attractive signages, menu and menu boards, posters and packaging.
Promotions For the opening of new restaurants, Corporate Marketing provides assistance in creating a launch plan tailored to suit the particular market situation.
Corporate-wide promotions are conceptualised for implementation on a regular basis throughout the year to provide customers with added-value, and to increase trial or repeat customers. Promotional support materials for the store, e. On-going Support The Marketing Team is readily accessible to the Franchisee for consultation and advice on how to plan and implement effective Local Store Marketing activities.
Q3 What is the duration of the Franchise? A Franchise Agreement is issued on each unit for 15 years, with an option to renew for another 5 years. A renewal fee of 2. Q4 Will SugarBun provide site and construct the building for me?
Each Franchisee responsible for securing his or her own land and building. All potential sites must be submitted to SugarBun for written acceptance. You may choose or purchase or lease the land and construct the building.
Or you may secure a lease in which the landlord construct the building for you to our specification.
Q5 How much is the initial franchise fee? The Franchise Fee for a single unit is RM60, For multi-unit franchisees, the initial franchisee fee will be decided by the Franchisor and the same goes for area development franchise. Q6 Is there any fees involve?Visit Yahoo Help.
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